Apollo Sage Hospitals, in collaboration with RED FM, recently concluded a powerful 15-day road safety campaign titled “Zara DekhoKeChalo.” The initiative aimed to raise awareness about traffic rules and reduce road accidents through creative public engagement across the city.
The campaign was inaugurated by Er. Sanjeev Agarwal (CMD, SAGE Group), Ar. Shivani Agarwal (MD, SAGE Group), Mr. Karan Khurana (MD, SAGE Group), Mr. Ricky Agarwal (Executive Director), and Mr. Dhananjay Kumar (COO, Apollo Sage Hospitals). A specially crafted ambulance replica, branded with Apollo Sage identity, symbolized emergency readiness and reminded citizens of the importance of road safety.
RED FM RJs and Apollo Sage teams actively engaged with the public at key city squares, while bike rallies on two Sundays, involving over 50 bikers, promoted safe riding practices.
The initiative concluded with a grand closing ceremony at the Police Headquarters, in the presence of the Superintendent of Police and law enforcement officers, recognizing their support throughout the campaign.
“Zara DekhoKeChalo” served as a meaningful reminder that road safety starts with awareness—and Apollo Sage Hospitals is proud to lead that change.